Interesting consumer trends in China


Since we began working in China more than three years ago, we have learnt a lot about doing business in this incredibly interesting and diverse country. 
  • The online commerce environment in China is very different from any other country in the world. Physical shopping is still dominant because of better consumer experiences. In e-commerce, Jing Dong and TMall (platforms where many brands are available in the same place) are more popular than starting an own e-commerce website.
  • According to Alibaba, 54% of all online shoppers use TMall. As a B2C platform fully dedicated to brands, TMall has attracted many western retailers as an effective marketing platform to speed up the sales besides their own website.
  • According to China Internet Network Information Center's (CINIC) latest report on Internet usage in China, China has 649 Million of internet user. The number of mobile internet users reached 557 million as of the end of last year, a growth of 11% from the year before.
  • Social media platforms are not the same. Instead of Facebook or Twitter, Chinese people use Weibo and WeChat. Sina Weibo is one of the most popular sites in China with a similar penetration as Twitter. WeChat is the most frequent used social networking platform in China, providing multimedia communication with both text and voice messaging. With WeChat, companies are able to have one to one communication with their clients by establishing a WeChat shore and create integrated campaigns.

Palmer Hargreaves is a full-service integrated marketing communications agency with offices in the UK, Germany, Russia and China.

We hope you’ve found this blog interesting and helpful. If you’d like to pick our brains further we’d be delighted to help. On a no-cost, no-obligation basis with our 'on the ground' team of experienced marketers.

Get in touch via Becky Miatt, Business Development and Marketing Manager at or leave a comment below.

Topics: Complexity, Social Media, Marketing, B2C, Online, Digital, China, International Marketing, eCommerce