Measuring B2B marketing effectiveness

Measurement. That old chestnut. 

More educated customers. Fragmented and growing channels. Ever increasing barriers within the corporation to link systems together. These - and many more - reasons are why measuring activity, accurately, in real time and then driving real learnings and strategy has become all too complex.


Interesting consumer trends in China

Since we began working in China more than three years ago, we have learnt a lot about doing business in this incredibly interesting and diverse country.