Measuring B2B marketing effectiveness

Measurement. That old chestnut. 

More educated customers. Fragmented and growing channels. Ever increasing barriers within the corporation to link systems together. These - and many more - reasons are why measuring activity, accurately, in real time and then driving real learnings and strategy has become all too complex.

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Interesting consumer trends in China

Since we began working in China more than three years ago, we have learnt a lot about doing business in this incredibly interesting and diverse country. 
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