Measuring B2B marketing effectiveness
Measurement. That old chestnut.
More educated customers. Fragmented and growing channels. Ever increasing barriers within the corporation to link systems together. These - and many more - reasons are why measuring activity, accurately, in real time and then driving real learnings and strategy has become all too complex.
Interesting consumer trends in China
- Mick Stoves
- 01-Dec-2016 16:30:48
- Complexity, Social Media, Marketing, B2C, Online, Digital, China, International Marketing, eCommerce